About GreenGrid Solutions
Pioneering the future of critical infrastructure backup power with advanced technology and unwavering commitment to public safety.
Our Mission
To provide the most reliable, secure, and technologically advanced backup power solutions for critical public safety infrastructure. We believe that when emergencies strike, communities deserve systems that work without fail.
Founded on the principle that public safety cannot be compromised, GreenGrid Solutions combines cutting-edge LiFePO₄ battery technology with US-manufactured battery management systems to deliver unparalleled reliability and security.
Security First
100% US-manufactured components with no foreign dependencies
Proven Quality
UL Listed and FCC Certified for the highest safety standards
Our Values
Every decision we make is guided by our core values, ensuring we deliver solutions that exceed expectations and protect what matters most.
Reliability
Our systems are designed to work when they're needed most. With 10+ Years lifespans and over 4,000 charge cycles, you can count on GreenGrid.
Partnership
We work closely with municipalities, contractors, and integrators to ensure seamless deployment and ongoing support for all installations.
Innovation
Continuously advancing battery technology and management systems to stay ahead of evolving infrastructure needs and security requirements.
Leadership Team
Our experienced leadership team combines decades of expertise in battery technology, infrastructure systems, and public safety to drive innovation and excellence.
Robert Bassett
President
Robert Bassett is a Florida native entrepreneur and founder of Synergy Utility Group, a leading contractor in the FDOT underground utility sector. Starting with a single drill and one employee, Robert built the company into a multi-million-dollar operation serving clients across the state. His success comes from a hands-on work ethic, a deep understanding of Florida's infrastructure, and a commitment to quality service and innovation in a demanding industry.
Growing up in Florida, Robert has witnessed the destructive force of natural disasters including hurricanes and their impact on the systems we depend on every day. When Hurricane Milton hit Florida's west-central coast, widespread power outages exposed the fragility of traffic infrastructure. Watching law enforcement divert resources to manage intersections and fuel deliveries sparked an idea. Robert founded GreenGrid and began developing advanced stored-energy and management systems designed to keep critical traffic infrastructure operating through future disasters or aged power grid failures—an innovation born from experience and driven by necessity.
Jerry Hoffman
VP of Business Development
Jerry Hoffman is a pioneering entrepreneur in the battery industry. As co-founder and President of NorthStar Battery Company in 2000, he grew it into a $345 million per year global manufacturer, achieving over $3 billion in telecom market sales and $75 million in UPS and datacenter markets before its successful sale in 2008.
He went on to form LiiON (2009), helped establish INCELL, Inc. (now Polarium) for telecom lithium systems (2010), and founded Eternity Technologies for forklift batteries (2017). A former CPA at PriceWaterhouse, Jerry brings valuable financial acumen and operational expertise to GreenGrid Solutions.
Bruce Goncalo
VP of Deployment Operations
Bruce Goncalo is a veteran traffic systems professional with over four decades of experience in Florida's transportation infrastructure. He has led large-scale projects across the state, from traffic signal installations and ITS systems to highway lighting and tolling automation. As an Area Manager and Vice President, Bruce has managed operations exceeding $50 million, building teams known for efficiency, precision, and on-time delivery.
Now consulting with Synergy Utility Group, Bruce applies his deep field expertise to estimating, project management, and business development—helping companies strengthen their operations, control costs, and maintain Florida's high safety and performance standards.
Thomas Lynn
Consultant
Thomas Lynn served as Director of UPS Applications for NorthStar Battery, where he led all aspects of establishing the UPS market and grew sales of UPS battery products to over $6 million in the UPS Front Terminal VRLA battery market segment. He successfully established NorthStar Battery as the largest approved supplier at major UPS OEMs including Vertiv, Eaton, and Schneider Electric.
Thomas has managed mission-critical UPS installations at leading technology companies including Microsoft, Amazon, QTS, and Switch. He also served as Director of Marketing and Product Management for C&D Technologies (UPS, Telecom, & Forklift) and as a senior advisor to ABB, Rockwell, GE, and Siemens at Frank Lynn & Associates, bringing strategic insight and technical expertise to major industrial clients.
Gary L. Gray
Consultant
Gary L. Gray has held senior leadership positions at Fortune 500 companies and brings over 35 years of experience in datacenter, power quality, and computer-electronics industries. He founded LiiON LLC in 2009, creating the world's first Global UL Certified UPS Lithium Systems, and previously founded ENXERGY, providing lead-acid battery systems for major UPS OEMs including Schneider, Emerson/VERTIV, Eaton, and Mitsubishi.
Throughout his career, Gary has served in key roles at ENERSYS, C&D Tech, Northstar, DEKA, IBM, QTS, Switch, Digital Realty, and as National Distribution Sales Manager for Exide UPS (Eaton-POWERWARE). He holds multiple lithium BMS/system patent awards and has led over $200M in UPS and datacenter projects for clients including Amazon, EATON, Switch, Schneider APC/MGE, VERTIV, Mitsubishi, Digital Realty, NASA, QTS/Blackrock, DELL, and FAA.